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Bruce Daisley is a best-selling author and technology leader. He grew up on a council estate in Birmingham, and started his working life in fast food restaurants to fund his dream of becoming the first member of his family to go to university. Since then, Bruce has become one of the most respected thought leaders on the subject of workplace culture and the future of work. He spent 12 years running Twitter in Europe, and prior to that he ran YouTube in the UK. His book on improving workplace culture, ‘The Joy of Work’, was the Sunday Times number one business bestseller of Spring 2019. In a prestigious survey of CEOs and MDs in 2020, Bruce was named the ‘Fantasy Hire’ that most leaders would like to make. It was his fourth time winning the accolade, and places him in the esteemed company of Jeff Bezos, Elon Musk and Martin Sorrell.